Feb '25 • 🗪 Discussion
Marketing Feels Like a Mountain—But It Doesn’t Have to Be
Starting a business feels big enough.
And then, on top of that, everyone tells you:
“You have to market yourself.”
“You need a social media strategy.”
“You need to be consistent.”
Suddenly, it’s not just about doing the thing you love.
It’s about mastering content, branding, SEO, email lists, and—oh yeah—showing up every single day.
For a new entrepreneur, that pressure is enough to make you freeze.
What if you say the wrong thing?
What if no one cares?
What if you’re just… bad at it?
Most people do one of two things.
They wait until they “feel ready” (which never happens).
They force themselves into a strategy they hate (which burns them out).
Both lead to the same result: silence.
And silence doesn’t bring clients.
But here’s the thing—marketing isn’t a formula.
It’s a conversation.
And the best way to start?
Do what feels natural.
Love writing? Post your thoughts.
Love talking? Record a short voice note and share it.
Love visuals? Snap a behind-the-scenes photo and write a caption.
It doesn’t have to be perfect.
It doesn’t even have to be good.
It just has to be you.
Because confidence doesn’t come from getting it right.
It comes from getting started.
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Marketing Feels Like a Mountain—But It Doesn’t Have to Be
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