15d • General discussion
Marketing strategy vs. Marketing tactics
It’s easy to get caught up in marketing tactics: posting on social media, booking promos, tweaking ads, trying the next new thing. But tactics work best when they’re guided by an actual strategy.
A simple way to think about marketing strategy is this:
👉 How do readers discover your books and what do you want them to do next?
If you're feeling overwhelmed with your marketing, ask yourself these questions:
- Who am I trying to reach right now?
- Where do those readers already hang out?
- What’s my primary goal this season. . . sales, list growth, reviews, visibility?
- How does my current marketing strategy support that goal?
You don’t need to do it all! You just need your concentrated, intentional efforts to point in the same direction.
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Marketing strategy vs. Marketing tactics
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