Feb 11 • General Discussion
Tech Stack
In this space I want to get very practical about the plumbing that actually runs local growth. Most local businesses don’t lose because of “strategy” in the abstract. They lose because their stack is messy, fragmented, or built around tools that don’t talk to each other.
At Sun Digital Marketing, I spend a lot of my time untangling this for clients. That usually means starting with the basics: a clear website architecture, reliable analytics, and a simple system for moving leads from inquiry to booked job. I’m especially focused on SEO, analytics, and automation, because those three together determine whether marketing compounds or just burns cash.
Here are the kinds of things I want to compare openly in this category. When does WordPress with good structure beat an all-in-one platform? How should a small business choose between HubSpot, Zoho, or something lighter? What actually belongs in a CRM versus a booking tool? And how do review platforms, Google Business Profile, and your website fit together so you’re not duplicating work everywhere?
On the measurement side, I care a lot about clean tracking. I use GA4 and Google Tag Manager as a baseline, but only insofar as they help you understand real outcomes: calls, forms, bookings, and revenue, not just pageviews. When the data is right, you can make clearer decisions about what’s worth investing in.
Finally, integrations matter more than most owners realize. The best stacks reduce manual work, protect your data, and make it harder to drop balls. That’s what I want to surface here: concrete setups that actually make running a local business easier, not more complicated.
If you want to contribute, share your current stack and what’s working or breaking for you. Real examples are far more useful than theory.
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Tech Stack
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