The old saying goes, "If you’re marketing to everyone, you’re marketing to no one." So how do you figure out your target audience? You can’t be all things to all people, right?
It all starts with values. You need to establish who you are as a business, how you want to be seen, and what’s most important to you as a business owner. Are you focused on giving back to charity? Is your brand all about being family-oriented? Or maybe your goal is to maximize work-life balance. Whatever it is, getting clear on your values makes everything else easier.
When you know who you are, creating content feels more natural. You’ll find it simpler to spot businesses to collaborate with—and just as important, you’ll know which opportunities to say no to.
In our Coaching Group, we’ve got a handy guide to help you focus on your values and figure out what really matters to you. This isn’t a “do it once and forget about it” kind of thing. It’s an exercise you’ll want to revisit often, making adjustments as your business evolves and ensuring you’re staying true to your vision.
Bottom line: You need to nail down your business values before you can define your target audience or map out a clear vision for your company. Check out the Classroom tab to learn more about our Group Coaching course. We’re here to help your business get focused and on the right track.