Feb 12 • General discussion
Strong Open Rates
By maintaining strong relationships, your open rates will naturally be good—people like you, and they want to support good people. However, do you want to know another way to get those open rates even higher? Add value.
It drives me crazy when I see someone just share the thing they sell over and over again. Nothing will turn your audience off faster than seeing the same gadget or service repeatedly—especially when they already know you sell it and don’t need it this week. Blah. Delete. I don’t have time for that.
Or worse yet, writing War and Peace-sized content each week about the thing you’re selling! If that’s your approach, your open rate should be 1%—just those who accidentally hit open instead of delete.
Instead, give them what they need: What's happening in your community this weekend? Hey, check out this new business that just opened up! Did you know we have a Tiki Boat Tour for you and your friends to try? Have you smelled the new St. Patty’s scented candles from XYZ Farm?
Your audience is busy, but they still want to stay in the know. Help them save time and become more familiar with their community. Make them the mini-mayors of where they live—just by clicking a button in their inbox each week. Be their local guide, and watch those open rates increase as they can’t wait to find out what’s next!
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Strong Open Rates
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