It’s Friday and around here, that means it’s time to take action. You’ve spent all week thinking about how to reuse and repurpose your content, now it’s time to put it into motion. Today’s challenge is all about using what you already have to spark engagement and create fresh energy in your sphere. Here’s our move: Grab one older video you’ve already posted — it could be a business spotlight, a tip video, an event, or even a behind-the-scenes clip — and turn it into a challenge for your audience. Here are a few ways to spin it: - “Remember this one? Still one of my favorite business features — tag another local biz we should check out next!” - “This tip still holds up — who else is using this strategy right now?” - “Flashback to when we did this — drop a 💬 if you were there or if we should bring it back!” - “This was one of our most-watched clips — let’s do it again. Who wants in for the next version?” Why it works: - It brings familiarity — people love a callback - It shows consistency — you’re still showing up - It creates engagement — by asking people to tag, respond, or vote Action Step: Find one video from the past 6–12 months. Post it again today with a challenge or question that invites people to comment, tag a friend, or take part. It’s not about going viral — it’s about starting conversations. And conversations build community — and clients.

If your strategy is just posting and hoping people reach out it’s time to upgrade. I have been preaching for quite some time now that we all need to niche down, create one-on-one opportunities for your marketing to make your sphere feel your value. One of the best ways to build real momentum (and real income) is by using your repurposed content as a conversation starter — not just a broadcast tool. This week, we’ve talked about organizing and breaking down content. Today, we’re diving into how to use that content to build one-on-one engagement. These personal interactions are where sales often actually happen. Here are four smart strategies to turn repurposed content into meaningful conversations: 1. DM Someone Who Liked the Original Content: Go back to the list of people who liked, commented on, or shared the full version, then send them the repurposed clip as a follow-up. “Hey [Name], I saw you liked the video I posted a while back! I want to thank you by giving you a short version that focuses on one part I thought you'd really relate to — would love to hear your take.” 2. Send the Clip as a Value Add During Follow-Up: If you're following up with a lead or reconnecting with someone, include the Part 2 (which we talked about yesterday) content. “By the way, I just made a short video on [topic] — thought it might be helpful for what you were working on.” 3. Use It to Ask a Personal Question: Take a tip or insight from the repurposed post and use it to start a genuine convo. “Hey [Name], I just reposted a clip about how to get more walk-ins through local video — curious, have you ever tried doing any kind of marketing like that for your business?” 4. Turn It Into a Private Invite: Use the clip as a teaser and invite someone to connect further. “Hey [Name], this clip just reminded me — I’m offering 15-min consults on this exact strategy. Want to hop on a quick Zoom next week and see if it could work for your business?” Warm marketing isn’t about mass outreach — it’s about intentionality. Repurposed content gives you the perfect excuse to reach out without feeling salesy.