3 inbox management tips you need to use
One of the biggest cold email mistakes I see all the time is celebrating too early.
Tell me if this sounds familiar:
You get a positive reply to your cold email, you get that instant rush of dopamine, and you feel like you've won.
Except there's only one problem...
You didn't book the sales call yet.
Positive replies feel good, I get it...
It's validation that your campaigns are working.
But there's still work to do.
Here are 3 inbox management tips that'll help you convert those positive replies into booked calls:
  • Book the call in as few emails as possible
Don't talk yourself out of the call.If a prospect asks for more info, send them the info they asked for...
And then ask them what time works for a quick call to discuss further.
The easiest way to derail a good cold email conversation is to keep the conversation in the inbox.
Your only goal once you get a positive reply is to convert that reply into a call.
So if you're sending more information or case studies, also include a CTA to get on the phone as a next step.
  • Never state your pricing over email
If a prospect asks for pricing, don't come out and give it to them.
There's never a scenario where stating your pricing is beneficial to you.
The prospect will either A) think you're too expensive or B) think you're too cheap and assume your work is low-quality.
Instead, say "Our pricing is highly flexible based on your needs and how quickly you're looking to grow."
Save pricing talks for the sales call!
  • Never send a calendar link
The prospect is finally ready to book a call...
Mission accomplished, right?
Not yet.
The last thing you wanna do is shove a calendar link in their face and wait for them to book.
Instead, say "Great, tomorrow at 1 PM and 3 PM EST work perfect for me, does either time work with you?"
Or, if you want to get a little aggressive, book a time in and say "Just booked you in for 1 PM EST tomorrow - let me know if that works with you!"
You want to make it as simple as humanly possible for the prospect to book with you - because remember, you're the one asking them for the call!
Hope these tips helped!
1 comment
Christian Bonnier
3 inbox management tips you need to use
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