Strategic Communication for Executives: Small Changes, Big Wins
I wrote this article for a magazine but thought maybe it will be useful to share with this group as well: Title: Strategic Communication for Executives: Small Changes, Big Wins In today's fast-paced business environment, strong communication skills have become a critical differentiator for leaders and operators alike. Yet many underestimate how deeply poor communication undercuts team performance, erodes trust, and slows momentum. From my experience coaching executives and building leadership programs, I’ve found that exceptional communication isn't a talent you're born with — it's a muscle you build through simple, repeatable habits. Here are the key tactics I teach to help leaders sharpen their influence and consistently drive the outcomes they want. Why Leaders Lose Buy-In (and How to Fix It) The most common mistake I see when leaders communicate to executives is they jump into "what" and "how" without addressing "why." The reasons vary: some believe their title alone should command attention; some assume executives are already convinced; others simply use the meeting to voice complaints without offering strong solutions. Instead, begin by framing the broader purpose. Selling the "why" creates alignment and urgency before discussing execution. Example: Instead of saying, "We have to update the CRM by Friday," start with: "Prioritizing the CRM update will directly impact our ability to target high-value prospects and close key deals this quarter. Without this update, we risk falling behind on our revenue targets. I am fully aware that we have multiple urgent initiatives on our plate—from finalizing the Q3 product roadmap to launching the new customer support system. However, updating the CRM will enable better segmentation and targeting across all these efforts, giving every project a higher return on investment. That’s why I recommend moving this to the top of our priority list." A few seconds of strategic framing—and demonstrating awareness of competing priorities—can unlock weeks of momentum.