Jun '23 (edited) • General discussion
What is LinkedIn Marketplace (formally known as ProFinder)?
ProFinder was a US pilot project to test LinkedIn's hypothesis that 3% of any given market will buy at any given time. The 3% always have a pain, a budget, and are ready to purchasing decision.
After refining and fine-tuning for 7+ years, LinkedIn has successfully concluded that the 3% will always buy after COVID. Hence, they've rebranded ProFinder to LinkedIn Marketplace. Attached is the visual depicting the pyramid of the 3% of the total buying population. The second attachment is the screenshot showing ProFinder in action back then.
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What is LinkedIn Marketplace (formally known as ProFinder)?
skool.com/linkedinmarketplace
LinkedIn Marketplace connects you with the 3% ready to buy, so you can focus on scaling your business. A FREE community to connect, learn, and grow.
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