Oct 9 • Content & Profiles
LinkedIn Insights: From SEO to AEO—Sharpen Your Growth Strategy
What I’m seeing at the top levels of LinkedIn marketing right now:The brands and creators who grow fastest treat SEO and AEO (Answer Engine Optimization) as two sides of the same coin—and apply these lessons directly to their LinkedIn content.
Key Takeaways for LinkedIn Growth
- Move from keywords to questions: Great growth happens when you stop chasing perfect keywords and start building clusters of relevant questions your audience is asking. Use LinkedIn posts and comments to answer these directly.
- Authority matters—on & off platform: PR, brand mentions, and being part of hot conversations (think: tagging collaborators or featuring guest experts) boost your visibility both inside and outside LinkedIn.
- Technical details count: Structure your content for clarity—short paragraphs, bulleted lists, clear CTA. Bonus: Update older posts with fresh insights to stay relevant.
- Measure real engagement: Don’t just track views. Start looking at share of voice (who’s mentioning you or your brand?) and comment sentiment. These drive genuine reach.
Action Steps for This Week
- Post a LinkedIn update answering a burning question from your niche—add FAQs or poll results.
- Tag one collaborator or commenter whose perspective could spark a great discussion.
- Prioritize “fresh takes”—don’t post copies, share new insights.
Question for you:
What’s working best for you right now on LinkedIn, in terms of engagement, authority, or expanding your network?
Drop your examples or questions below, and let’s build a playbook together!
Reference: This is inspired by Guy Yalif’s recent LinkedIn conversation on AEO. If you want to dive deeper, check out the full discussion here: https://lnkd.in/gB4eMrSZ
Let’s make LinkedIn work harder for your growth—share your best moves!
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LinkedIn Insights: From SEO to AEO—Sharpen Your Growth Strategy
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