18d • Content & Profiles
Example of a High-Impact LinkedIn Post: What Makes It Work
Here’s why this post by Chris Do is a standout example for drawing attention, boosting engagement, and delivering real value:
1. Attention-Grabbing Hook
- Opens with a bold, counter-intuitive idea that immediately stops the scroll:“When they say you're wrong, simply agree. What?!! Yes. Agree.”
- Highlights a common pain point (“You’re too expensive,” etc.) to instantly connect.
2. Real-World Storytelling
- Draws on 30 years of client conversations for credibility and relatability.
- Talks directly to the reader, sharing practical wisdom learned from experience.
3. Actionable Framework
- Breaks advice into an easy-to-follow 3-step process (Agree, Get Curious, Redirect Together).
- Provides specific, ready-to-use phrases that readers can apply right away.
4. Delivers a Mindset Shift
- Challenges the reader to re-examine their instincts (“Your need to be right is costing you relationships. And relationships are costing you money.”)
- Frames agreement as a strength, not a weakness (“Agreement isn’t weakness. It’s aikido.”).
5. Drives Engagement
- Ends with open-ended questions to invite discussion:
- Suggests a “try this” experiment to encourage replies and stories.
- Smart use of hashtags to increase reach.
6. Active Community Engagement
- Inspires meaningful comments and conversation, showing the post’s impact.
- The author responds to commenters, deepening connection and ongoing dialogue.
Bottom Line:It’s memorable, practical, and creates a real conversation. This makes it a best-practice example your own posts can learn from.
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Example of a High-Impact LinkedIn Post: What Makes It Work
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