May '24 • Marketing ✨
Super simple marketing and effective on so many levels
I talk about this idea a lot as a marketing tactic because it's really easy to do, costs nothing and just works.
Call it what you like, but in this case Kingsfleet Wealth are calling it 'Walking Wednesdays' where every Wednesday (surprise) they go out for a walk with their clients. May is National Walking Month, so you can tie your own walks to a national activity. And at the end of May, why not carry on...
Here are fourteen benefits of arranging client walks:
Building Personal Relationships: Walking alongside clients in a relaxed setting helps build stronger, more personal relationships.
Enhanced Communication: Walking side by side can lead to more open and fluid conversations compared to more static, face-to-face meetings across a desk. Takes client relationships away from the office and can even help some clients to open up about other needs and concerns.
Health and Well-being: Promoting physical activity aligns the firm with positive lifestyle choices, enhancing its image as caring and holistic in its approach.
Increased Accessibility: Being physically accessible and approachable can break down any potential barriers between clients and advisers, strengthening trust and loyalty.
Community around your Brand: Regular walks can increase the firm’s visibility in the community, attracting potential clients and establishing a reputation as active community members. Tell the local press what you are doing and invite them along...
Differentiation: Offering a unique and engaging activity sets the firm apart from competitors who stick to traditional office-bound interactions.
Client Retention and Introductions: Engaging current clients in enjoyable activities can improve satisfaction and retention rates - and increase the likelihood of referrals and introductions.
Feedback Opportunities: Casual interactions during walks can provide valuable informal feedback from clients about their needs and the service they're receiving.
Networking Opportunities: These walks can act as networking sessions where clients can meet other clients, fostering a sense of community and possibly leading to referrals.
Expanded Networking: If you are looking to broaden your reach into the local business community, consider setting up a separate walk for local business owners, essentially starting your own networking group.
Professional Relationships: Open your walks up to local accountants, solicitors and other professionals, and so increase the likelihood of new introductions.
Family Friendly: Allowing dogs and encouraging a family-friendly atmosphere can appeal to a broader demographic, including clients who appreciate being able to include their pets and family in different aspects of their life.
Content Creation: Such activities provide excellent material for social media and marketing content, showcasing the firm’s unique approach to client engagement.
Enhanced Proposition: Add information about your walks to your website and strengthen the perception of the value of your proposition.
Don't worry about how many clients attend; start small with just three or four people and it will grow over time. Encourage attendees each week to bring a friend next time.
PS I love Kingsfleet's website too - it's extremely clear who their target market is. Nice one
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Super simple marketing and effective on so many levels
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