A Financial Services brand using a psychological technique known as the Generation Effect. It's based on the idea that we’re more likely to remember a message if we have to engage with it to generate the answer, rather than simply being told it.
With care, it's an approach that could work very well on a financial adviser's website home page. Using the example below you could try "D n't let g ps in y ur fina cial pl nning h ld back your futu e" etc.