Mar '24 • General 💡
Many advisers still don't value their website as an asset of their business
Once a week we send our email newsletter to the adviser community, but once a quarter we send another newsletter to another list of advisers that we have. Today is the day for our quarterly email.
It's a Friday and some advisers are also on holiday, so unsurprisingly this morning we received forty-seven Out of Office emails.
Seven just said "We are currently out of the office" and literally nothing else. There wasn't even an email signature or phone number included.
Eleven gave a named contact in the office in their absence, and curiously only ONE of the forty-seven suggested that the recipient might want to visit their website as they might find some useful information there.
The fact that quite so many IFAs never mention their website in their Out of Office or answerphone message still suggests that we aren't yet taking websites seriously enough as assets of the business. And it's been like this for years.
Sure, different people will be contacting you for different reasons, but you could potentially miss out on a great client if you simply blank them with "We're on holiday at the moment and will reply on our return.".
Here's a screen shot from one of the emails I received.
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Many advisers still don't value their website as an asset of their business
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