Mar '24 • Marketing ✨
Important Google update that advisers should be aware of
Google has unveiled a significant March 2024 search algorithm update, which aims to improve search result relevance and accuracy. The goal is to show better, more original content and cut down on spam in results. This means websites need to focus on presenting real, useful information to get noticed in search results.
These updates highlight the increasing importance of producing high-quality, original and valuable content for IFAs and financial advisers. Google's focus on enhancing the user experience and combating low-quality content means that financial advisers need to prioritise authenticity and value in their online presence to maintain and improve their search visibility.
Here are three ways you can do this:
- One I've been saying for years - answer Client Questions: Compile frequently asked questions from clients and create detailed, informative content addressing these queries. By focusing on real-world concerns, IFAs can produce content that directly benefits their audience, enhancing its value and relevance.
2. Industry Insights and Analysis: Share expert analyses on market trends, investment strategies and financial planning advice. Offering in-depth insights that reflect your expertise can provide significant value to both existing and potential clients, distinguishing your content from generic financial advice found online.
3. Case Studies and Success Stories: Post case studies or success stories demonstrating how specific financial strategies have benefitted clients. This not only provides tangible examples of your success but also helps prospective clients understand complex financial concepts through real-life applications.
In short, keep an eye on how much generic content you put on your website, because it's not really helping from Google's perspective. Quality, relevance and detail matter even more now.
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Important Google update that advisers should be aware of
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