Mar '24 • General 💡
How the words we use can change clients' behaviour
I think there's quite a lot to think about in this, but it's probably worth the effort because the words we use can really shape how we see ourselves and act. By using more inspiring terms - perhaps 'wealth builder' instead of just 'investing', advisers can really connect with clients and make their services stand out.
This slight twist in how we talk about things not only makes advisers look good but also gets clients more involved by linking their money goals to what they really care about in life.
See this simple but thought-provoking post from Dr Mark DeVolder: Unveiling the Magic of Identity: How Words Shape Behaviour - (markdevolder.com)
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How the words we use can change clients' behaviour
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