1d • FSBO Power Lessons
23: The Pricing Rule Nobody Follows (But Should)
Price by SOLD comps and market dynamics—not emotion or Zillow alone.
📌 Action Step
1. Pull 3–5 sold comps from the last 90 days.
2. Adjust for upgrades, lot, and condition.
3. Set a price range, not a single number.
4. Decide your first counter strategy before you get offers.
5. Consider a low-cost appraisal to validate your anchor.
⚠️ If You Skip This
You’ll either sit on the market or leave money on the table. Both cost you leverage and profit.
🔍 FSBO Power Play Boost
Get the Pricing Power Worksheet and CMA walkthrough inside the course, price with confidence.
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23: The Pricing Rule Nobody Follows (But Should)
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