Hello! Welcome to the Leverage for Growth (LFG) Association. The goal of this skool is to help Marketing & PR Agency Owners to reach Financial & Time Freedom by working smarter rather than harder through Leverage for Growth (LFG)! Start by checking out these links - Classroom (Free Courses - Mindset, Leadership, Time Management & More) - Roadmap - Invite Other Agency Owners - Apply to Be a Podcast Guest - Accelerator (Knowledge) - Alliance (Implementation) - Work with Jesse To kick things off, please comment below introducing yourself. Let us know: 1. Your name 2. Niche 3. What project you're currently focused on See you in the comments!

What topic would you be most interested in attending a live event on for your agency? Comment below👇 We run monthly events for agency owners that are both live trainings and workshops. The monthly live training is centered around the same topic: increasing profits and freeing up time. However, the monthly workshops change topic each month. We have covered: - Ideal clients - Goal setting - Profit first - Client fulfillment systems - Freeing up time - Increasing profits - Getting paid what you are worth What would you be interested in as our next live workshop?

Phil Wiseman - Don't Stay in Your Lane, Create Your Lane In this episode, Phil shares his expertise in digital marketing and explains why staying in your lane can hinder your growth. Phil is the founder of a group of digital marketing nerds who can take your business to the next level. With a degree in Chemical Physics, Phil's expertise in digital marketing is unmatched, and he believes that sometimes, you need a herd of nerds to achieve your goals. If you're tired of dealing with a traditional marketing agency and are ready to take your business to the next level, then this episode is for you. Phil shares his tips and strategies for creating your lane and standing out in a crowded marketplace. Tune in to this episode of the Leverage for Growth agency podcast to learn from Phil's expertise and discover how you can leverage your unique skills and strengths to achieve success in the world of digital marketing. Here are the links to view the podcast - Youtube: https://youtu.be/YGfK9XGW5qw - Web:  https://www.nicheincontrol.com/podcast/al-ep-6-phil-wiseman-dont-stay-in-your-lane-create-your-lane/ - Spotify: https://open.spotify.com/episode/2slyjMbzHB52S8clo18015?si=5ffZcFimTvakEk1LyrQlcQ - Apple: https://podcasts.apple.com/us/podcast/al-ep-6-phil-wiseman-dont-stay-in-your-lane-create-your-lane/id1670694709?i=1000604957873 Offer - Free technical SEO audit at https://lnkd.in/g93QbH7c Connect with Phil on: Web: https://www.analyticsthatprofit.com/ LinkedIn: https://www.linkedin.com/in/phil-wiseman/ Facebook: https://www.facebook.com/analyticsthatprofit

For Accelerator Clients: We're working on an updated deep dive into sales training for agency owners, and we need a few participants for a private training. Interested? Give me a sales GIF in the comments below if you want to be invited.

The Leads section is for any community member that is looking for either advice or an introduction to someone that meets their need or their clients need. For example, if someone is a web development agency and they have a client that needs SEO, they would post on here that they are looking for SEO agencies that specialize in their client's industry or niche. Other members would comment and the web development agency now has options for trusted vendors rather than just searching on Google. Here is an example of a good post in the Leads category - "Got a client looking for lead gen (they want case studies to prove viability) they sell courses from 500-5,000+ GBP. They've worked with huge brands like McDonald's and Microsoft. I think they'd benefit from some outreach, and they have a solid budget for it. Problem is they don't have a good structure for closers (so we're probably gonna need to use Closify to get them some sales reps... If it sounds like a good fit for anyone - send me a message in the Chat" The only time that we are open to self-promotion is when it is based on a need that a member expressed. *If we find that members are spamming people, we will remove them from the community. Does that make sense? If it makes sense and you are clear, type "Clear" in the comment box below. If you have questions, let us know as well. Also, if there is anything you would like to see in this community that has worked in other communities you have been a part of, let us know :)

I have been interviewing agency owners daily for the Leverage for Growth podcast and a topic that is starting to be brought up a lot is AI and it's disruption to marketing and PR agencies. I think this would be a great topic to hear everyone's thoughts on. Feel free to comment below this thread. Are you nervous or excited about AI? Let us know below! For anyone that is diving deep into AI, here is a list of some emerging AI tools that might be of use to you. 1. Docktopus Al: Create compelling slides for your presentations with Al. 2. Promptpal Al: Helps you discover the best Al prompts. 3. Quinvio Al: Create video presentations using Al. 4. Ask Your PDF: An Al Chatbot that helps you interact with any PDF document. 5. Supernormal Al: An Al-powered meeting recorder. 6. Suggesty to Al: Get human-like answers to your Google searches with GPT-3 7. ChatGPT Sidebar: ChatGPT Chrome extension that can be used on any website. 8. AI MarcBot: An Al assistant that lives inside Telegram. 9. Motion Al: Easily build chatbots to do anything on any platform. 10. Roam around: Plan your trips through Al travel planner. 11. Beautiful: Generative Al presentation app for the workplace. 12. Quotify: Al-powered tool to extract meaningful quotes from books and articles. 13. Harvey Al: An Al-powered legal advisor. 14. Bearly Al: An Al tool to read, write and create content.

In this episode, we sit down with Eddie Castillo, an innovative marketer with over 10 years of experience in media solutions. As the Media Director, Advisor & Shareholder of Altered State Productions, Eddie has worked with startups and Fortune 500 companies to maximize brand identity and drive creativity in media marketing. In this episode, Eddie discusses the importance of prioritizing SEO over social media when it comes to growing your marketing agency. With the ever-changing landscape of social media algorithms, it's becoming increasingly difficult to maintain visibility and reach on these platforms. Eddie believes that by focusing on SEO, agencies can drive more organic traffic to their websites, increase their visibility in search engine results pages, and ultimately generate more leads and revenue. At Altered State Productions, Eddie and his team see media marketing as an art form that drives creativity and brings their clients' visions to life. From concept to completion, they utilize photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape. If you're a marketing agency owner looking to grow your business, you won't want to miss this episode of Leverage for Growth. Tune in now! Here are the links to view the podcast - Youtube: https://www.youtube.com/watch?v=j-hoMtzzlB8  - Web: https://www.nicheincontrol.com/podcast/al-ep-9-eddie-castillo-prioritize-seo-over-social-media/  - Spotify: https://open.spotify.com/episode/6Htwmz9esVAKIB392N2uU8?si=HDhjk6A_Sey3EFuUFDctgg  - Apple: https://podcasts.apple.com/us/podcast/al-ep-9-eddie-castillo-prioritize-seo-over-social-media/id1670694709?i=1000605538776

In this episode, we are thrilled to have Michael Upshaw Sr., Founder and CEO of Above the Cloud Media & Marketing, LLC, as our guest. Michael is an expert in the telecommunications industry, with vast knowledge in digital content delivery, content management, sales, and services. As marketing agency owners, setting expectations with clients can be challenging, but it's essential to build trust and ensure successful outcomes. In this podcast episode, Michael shares his insights on how to set expectations with your clients effectively. He discusses the importance of clear communication, setting realistic goals, and managing expectations throughout the project timeline. As a veteran of the United States Marine Corps, Michael brings a unique perspective to his role as CEO. He has advanced his knowledge base within the high-energy cycle of complex computing, decoding, encoding, transcoding, content delivery, and overall system management, including Cloud Computing and data storage through various CDN delivery methods. Whether you're a seasoned agency owner or just starting, this podcast episode will give you valuable tips on how to set expectations with your clients and ultimately grow your agency. Tune in now to gain insight from Michael Upshaw Sr. and leverage your agency's growth! Here are the links to the podcast: - Youtube: https://youtu.be/XNPUqkphBe0 - Web: https://www.nicheincontrol.com/podcast/al-ep-8-michael-upshaw-sr-how-to-set-expectations-with-your-clients/ - Spotify: https://open.spotify.com/episode/0b6rPNDJXEbfDk6xhfl7V5?si=aKshQKaLSQC-TK8fcz2AxQ - Apple: https://podcasts.apple.com/us/podcast/al-ep-8-michael-upshaw-sr-how-to-set-expectations-with/id1670694709?i=1000605335059

Hey all, We have used many social media management softwares before but none of them give us good analytics. For those that use social media management softwares to schedule posts on multiple platforms and get good analytics, what do you use or recommend?

Often when consultancy owners think of scaling, they believe they need to hire a bunch of people. @Nora DiNuzzo flips this misconception on its head and shares different strategies she uses to scale without hiring a full team of employees. Rethink the game, with Nora DiNuzzo in the Agency Leverage Podcast! Nora DiNuzzo spent the first 15 years of her career working for independent advertising agencies, pitching hundreds of brands from startups to Fortune 500. She took everything she learned in the ad world and combined it with her passion for working directly with founders to start Pitcher - a brand strategy and growth consultancy for small businesses under $25mm that are ready to make a big impact. Pitcher's process gets to the heart of what's been holding you back - then repositions your company to win and grow. Connect with Nora at: Web - https://www.pitchergrowth.com/ LinkedIn Personal - https://www.linkedin.com/in/noradinuzzo/ LinkedIn Business - https://www.linkedin.com/company/pitchergrowth/ Here are the links to view the podcast - Youtube: https://youtu.be/BEPW788-ivQ - Web: https://www.nicheincontrol.com/podcast/al-ep-3-nora-dinuzzo-how-to-scale-without-hiring/ - Spotify: https://open.spotify.com/episode/5wXAwlX99I5Hnu4lZyOhap?si=14fd87dc0c1e40a0 - Apple:https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709?i=1000604361942

In this episode, we are thrilled to welcome Christopher Windisch, a 30-year veteran of sales and marketing who founded CatchMoby, a company that helps B2B technology companies land large, strategic customers. Christopher shares his expert insights and experience in how to successfully close deals with big clients. With his vast knowledge of the industry, Christopher discusses how to identify and target large customers, build relationships with them, and overcome the challenges that come with closing big deals. Whether you're a startup or an established business, you'll learn valuable tips and tricks to help you take your business to the next level. Join us for this engaging and informative discussion, as Christopher reveals his proven strategies for catching the biggest whales in your industry. Don't miss out on this exciting episode of the Leverage for Growth Agency podcast. Tune in now! OFFER - Free consultation with Christopher at https://catchmoby.com/contact-us Connect with Christopher on: Web: https://www.catchmoby.com LinkedIn: https://www.linkedin.com/in/cwindisch/ Here are the links to view the podcast - Youtube: https://www.youtube.com/watch?v=KpQNyaj5t_0 - Web: https://www.nicheincontrol.com/podcast/al-ep-7-christopher-windisch-how-to-catch-whales-in-the-industry/ - Spotify: https://open.spotify.com/episode/3Gq8SDeLFgMMiuhMtpQ63v?si=pNd_Dd11QsSjoqsMOORVNg - Apple: https://podcasts.apple.com/us/podcast/al-ep-7-christopher-windisch-how-to-catch-whales-in/id1670694709?i=1000605150402

We go live in less than 20 minutes! Here is the zoom link to join us for How to Free Up Time & Increase Profits in Your Agency in 2023 - https://www.nicheincontrol.com/MarTrainingZoomLink Join us for a FREE hands-on workshop on March 17th 10AM PST / 1PM EST. You will be joining other agency owners in learning the steps our clients are taking to double profit margins, reduce complexity and free up time. This is a small, hands-on workshop where you will learn new business strategies, assess gaps of where you are, and put together an action plan to get you on a path to success in the next year. Register for free online now! Register for this workshop and you will learn: - How to free up 8-10 hours per week to work ON the business - How to get everything out of your head and start effectively delegating - How to increase customer value and price accordingly - How to fill your pipeline with ideal clients - How to empower your people to run whole parts of the company while you focus on growth - How to unify your business strategy in 2023 to become the best year of your life and business

Brian Welch - How to Accelerate Your Business By Slowing Down In today's episode, we have the pleasure of welcoming Brian Welch, a lifelong entrepreneur and digital marketing expert with over two decades of experience in the industry. Brian is the founder of Amity Digital, a full-service digital marketing agency that specializes in helping businesses discover their unique superpowers and leverage them for growth. In this episode, Brian shares his insights on how slowing down and focusing on your strengths can actually accelerate your business growth. OFFER - Brian is offering free website evaluations – evaluations consisting of 20-30 pages that gauge the functionality and appearance of your website, and the effectiveness of your overall online presence. Get yours at https://amitydigital.com/free-evaluation/ Connect with Brian at: Web - https://amitydigital.com Facebook - https://www.facebook.com/amitydigital Instagram - https://www.instagram.com/amitydigital/ TikTok - https://www.tiktok.com/@amitydigital LinkedIn - https://www.linkedin.com/company/amity-digital-pa Here are the links to view the podcast - Youtube: https://www.youtube.com/watch?v=qoTKQ28b48k - Web: https://www.nicheincontrol.com/podcast/al-ep-5-brian-welch-how-to-accelerate-your-business-by-slowing-down/ - Spotify: https://open.spotify.com/episode/6Z4znBnxUo7cWvaWoZEeT7?si=SdJz0shkQqG5dz0ERJRDXw - Apple: https://podcasts.apple.com/us/podcast/al-ep-5-brian-welch-how-to-accelerate-your-business/id1670694709?i=1000604630122

When you have questions on building a vertical in your agency, who better to ask than the vertical building expert, @Corey Quinn ? Corey has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and Chief Marketing Officer for Scorpion, a $150M+ agency serving SMBs. In this episode, Corey gives an overview on how and when an agency should start building a vertical and specialize on a niche market. Sign Up for Corey's Newsletter! https://www.coreyquinn.com/newsletter Connect with Corey Quinn on social media! https://www.linkedin.com/in/coreyquinn/ #howto #advice #management #success #agency #vertical #business If you want to be a guest on our podcast, you can apply here. Here are the links to view the podcast as well - Youtube: Link - Web: Link - Spotify: Link - Apple: Link

I love creating AI art and exploring its capabilities. So I am starting this thread for people who are interested in the subject, want to feedback on their work or would simply like to know more about it (prompts, programs, workflows, examples). We are living in the cusp of an AI revolution, so it is best if we are learning ahead of the curve and riding this wave into the future. Surfs up!

In our first Agency Leverage Episode of the Leverage for Growth Podcast, we welcome the one and only: John Hessler! In this episode, John talks about the importance of building alliances with other agency owners, as you embark on the adventure of entrepreneurship. John Hessler is the owner and founder of Fat Penguin Marketing, a full-service agency that partners with small businesses across the nation. With a natural talent for marketing, creative services, and strategic solutions, John has extensive experience in corporate management, professional music, graphic design, web development, IT, and more. Since starting the agency as a side hustle in 2012, John has led an amazing team of creatives and helped small businesses develop marketing strategies that grow their businesses. Fat Penguin Marketing is dedicated to being the virtual marketing department for small businesses, doing what they do best, so each business can do only what they do best. Special Deal for Leverage for Growth Podcast Listeners: Get $100 off your advertising or web development project at Fat Penguin Marketing. Just let John know you listened to this episode! https://fatpenguin.marketing Connect with John and Fat Penguin Marketing on social media! https://www.linkedin.com/in/johnwhess... https://www.facebook.com/fatpenguinma... https://www.linkedin.com/company/fatp If you want to be a guest on our podcast, you can apply here. Here are the links to view the podcast as well - Youtube: Link - Web: Link - Spotify: Link - Apple: Link

What is Accelerator? Leverage for Growth® Accelerator is the same training program that we have used with 30+ of our 1:1 clients for the last 2 years to double their profits, free up time to work on the business, and efficiently scale without burning out. Case studies here. If subject knowledge & a proven process to scale your agency is what you need, Accelerator is for you. 🔥 For Association members, we have made the investment a no brainer with this offer. Use ASSOCIATIONACCELERATOR as a coupon for a special offer. Or click this link. 🔥 👆 Only for the first 100 uses** For a high-level overview of what problems Accelerator solves, check out this blueprint. For the details, read below 👇 *If you have additional questions, comment below or send me a message in the Chat. Leverage for Growth® Accelerator Program This transformational program is broken down into 8 training modules that give you the tools, knowledge, skills and step-by-step directions necessary to make this transition by following the proven process. There are over 14 hours of training material, 40+ worksheets, and dozens of SOPs to help you shortcut your way to an agency that can sustain and grow without your direct involvement. Module 1: Mindset & Leadership To start this program, you must realize that this is not a get rich-quick scheme and requires work to get the results that you want. We unlock the power of a limitless mind through an understanding of who you are at the core. From this place, we build the mindset and awaken the leader within you so you can position yourself in your business according to your strengths as it grows. This module is free to Association members and can be found here

Here's what the journey ahead looks like: Step 1: Understand where you are and where you are going Step 2: Get in the habit of improving daily Step 3: Carve out 8-10 hours per week to work ON the business Step 4: Create your delegation system (fulfillment) Step 5: Create your minimum viable solution for your ideal client that is profitable and scalable Step 6: Integrate outbound, inbound and referral systems to fill the pipeline with ideal clients & scale to $100k/month Step 7: Empower your people to run whole parts of the company while you focus on growth or taking time for yourself A note about habits: Reaching all seven steps is possible, but it's a long road ahead. If you're only growing the business to look like a success or for something outside of yourself, then you probably won't make it. In the beginning, you won't get those things. So you'll quit. The solution is to fall in love with improving daily. To improve out of intrinsic motivation. Because you enjoy it. And just the process of improving helps you realize that with belief, thoughts, plans and actions, anything is possible. A note about money: Money is important. But I don't think it's our end goal here. The agency space is evolving rapidly. Our time is limited. The role of our agency community and leveraging lessons from each other becomes more important every single day. Our end goal is to commit to solving the hustler mentality and find ways to work smarter rather than harder. To not have to sacrifice other areas of our life in order for the business to expand. Now that's a meaningful goal. A note about $100,000/month: It is possible to earn much more than this through Leverage for Growth, but this is roughly the point where your happiness stops increasing as you earn more. A note about Financial Freedom: The goal isn't to sit on a beach and drink cocktails. The goal is to use this freedom to rise all areas of our lives into abundance at the same time. To live in alignment with our purpose on this earth, whatever that means to you. At this point significant impact can be made.