Hello everyone! We have been releasing Agency Leverage episodes daily for the last few weeks and they are getting a lot of people talking. If you want to keep up to date with them, here is a link to the YouTube playlist that we are adding them to https://www.youtube.com/watch?v=jh5Mqc1XdY8&list=PLR9twFUjg-_u0aYv89lyMwOj5OxEaO7XD You can also listen on Apple or Spotify or on our own site here. In case you want a list of a bunch of our episodes to see which one resonates with where you are, I will include the list below. Want to be a podcast guest? Let me know in Chat :) AL EP 6: Phil Wiseman – Don’t Stay in Your Lane, Create Your Lane In this episode, Phil shares his expertise in digital marketing and explains why staying in your lane can hinder your growth. Phil is the founder of a group of digital marketing nerds who can take your business to the next level. With a degree in Chemical Physics,... Episode 47: Wake Up In this episode, our host shares a personal story about how he's been awakened by the power of transformation and wants to pay it forward to his listeners. He believes in working smarter rather than harder and has created a free private community for 6 & 7 figure... AL EP 7: Christopher Windisch – How to Catch Whales in the Industry In this episode, we are thrilled to welcome Christopher Windisch, a 30-year veteran of sales and marketing who founded CatchMoby, a company that helps B2B technology companies land large, strategic customers. Christopher shares his expert insights and experience in...

Phil Wiseman - Don't Stay in Your Lane, Create Your Lane In this episode, Phil shares his expertise in digital marketing and explains why staying in your lane can hinder your growth. Phil is the founder of a group of digital marketing nerds who can take your business to the next level. With a degree in Chemical Physics, Phil's expertise in digital marketing is unmatched, and he believes that sometimes, you need a herd of nerds to achieve your goals. If you're tired of dealing with a traditional marketing agency and are ready to take your business to the next level, then this episode is for you. Phil shares his tips and strategies for creating your lane and standing out in a crowded marketplace. Tune in to this episode of the Leverage for Growth agency podcast to learn from Phil's expertise and discover how you can leverage your unique skills and strengths to achieve success in the world of digital marketing. Here are the links to view the podcast - Youtube: https://youtu.be/YGfK9XGW5qw - Web:  https://www.nicheincontrol.com/podcast/al-ep-6-phil-wiseman-dont-stay-in-your-lane-create-your-lane/ - Spotify: https://open.spotify.com/episode/2slyjMbzHB52S8clo18015?si=5ffZcFimTvakEk1LyrQlcQ - Apple: https://podcasts.apple.com/us/podcast/al-ep-6-phil-wiseman-dont-stay-in-your-lane-create-your-lane/id1670694709?i=1000604957873 Offer - Free technical SEO audit at https://lnkd.in/g93QbH7c Connect with Phil on: Web: https://www.analyticsthatprofit.com/ LinkedIn: https://www.linkedin.com/in/phil-wiseman/ Facebook: https://www.facebook.com/analyticsthatprofit

In this episode, we sit down with Eddie Castillo, an innovative marketer with over 10 years of experience in media solutions. As the Media Director, Advisor & Shareholder of Altered State Productions, Eddie has worked with startups and Fortune 500 companies to maximize brand identity and drive creativity in media marketing. In this episode, Eddie discusses the importance of prioritizing SEO over social media when it comes to growing your marketing agency. With the ever-changing landscape of social media algorithms, it's becoming increasingly difficult to maintain visibility and reach on these platforms. Eddie believes that by focusing on SEO, agencies can drive more organic traffic to their websites, increase their visibility in search engine results pages, and ultimately generate more leads and revenue. At Altered State Productions, Eddie and his team see media marketing as an art form that drives creativity and brings their clients' visions to life. From concept to completion, they utilize photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape. If you're a marketing agency owner looking to grow your business, you won't want to miss this episode of Leverage for Growth. Tune in now! Here are the links to view the podcast - Youtube: https://www.youtube.com/watch?v=j-hoMtzzlB8  - Web: https://www.nicheincontrol.com/podcast/al-ep-9-eddie-castillo-prioritize-seo-over-social-media/  - Spotify: https://open.spotify.com/episode/6Htwmz9esVAKIB392N2uU8?si=HDhjk6A_Sey3EFuUFDctgg  - Apple: https://podcasts.apple.com/us/podcast/al-ep-9-eddie-castillo-prioritize-seo-over-social-media/id1670694709?i=1000605538776

In this episode, we are thrilled to have Michael Upshaw Sr., Founder and CEO of Above the Cloud Media & Marketing, LLC, as our guest. Michael is an expert in the telecommunications industry, with vast knowledge in digital content delivery, content management, sales, and services. As marketing agency owners, setting expectations with clients can be challenging, but it's essential to build trust and ensure successful outcomes. In this podcast episode, Michael shares his insights on how to set expectations with your clients effectively. He discusses the importance of clear communication, setting realistic goals, and managing expectations throughout the project timeline. As a veteran of the United States Marine Corps, Michael brings a unique perspective to his role as CEO. He has advanced his knowledge base within the high-energy cycle of complex computing, decoding, encoding, transcoding, content delivery, and overall system management, including Cloud Computing and data storage through various CDN delivery methods. Whether you're a seasoned agency owner or just starting, this podcast episode will give you valuable tips on how to set expectations with your clients and ultimately grow your agency. Tune in now to gain insight from Michael Upshaw Sr. and leverage your agency's growth! Here are the links to the podcast: - Youtube: https://youtu.be/XNPUqkphBe0 - Web: https://www.nicheincontrol.com/podcast/al-ep-8-michael-upshaw-sr-how-to-set-expectations-with-your-clients/ - Spotify: https://open.spotify.com/episode/0b6rPNDJXEbfDk6xhfl7V5?si=aKshQKaLSQC-TK8fcz2AxQ - Apple: https://podcasts.apple.com/us/podcast/al-ep-8-michael-upshaw-sr-how-to-set-expectations-with/id1670694709?i=1000605335059

Often when consultancy owners think of scaling, they believe they need to hire a bunch of people. @Nora DiNuzzo flips this misconception on its head and shares different strategies she uses to scale without hiring a full team of employees. Rethink the game, with Nora DiNuzzo in the Agency Leverage Podcast! Nora DiNuzzo spent the first 15 years of her career working for independent advertising agencies, pitching hundreds of brands from startups to Fortune 500. She took everything she learned in the ad world and combined it with her passion for working directly with founders to start Pitcher - a brand strategy and growth consultancy for small businesses under $25mm that are ready to make a big impact. Pitcher's process gets to the heart of what's been holding you back - then repositions your company to win and grow. Connect with Nora at: Web - https://www.pitchergrowth.com/ LinkedIn Personal - https://www.linkedin.com/in/noradinuzzo/ LinkedIn Business - https://www.linkedin.com/company/pitchergrowth/ Here are the links to view the podcast - Youtube: https://youtu.be/BEPW788-ivQ - Web: https://www.nicheincontrol.com/podcast/al-ep-3-nora-dinuzzo-how-to-scale-without-hiring/ - Spotify: https://open.spotify.com/episode/5wXAwlX99I5Hnu4lZyOhap?si=14fd87dc0c1e40a0 - Apple:https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709?i=1000604361942

In this episode, we are thrilled to welcome Christopher Windisch, a 30-year veteran of sales and marketing who founded CatchMoby, a company that helps B2B technology companies land large, strategic customers. Christopher shares his expert insights and experience in how to successfully close deals with big clients. With his vast knowledge of the industry, Christopher discusses how to identify and target large customers, build relationships with them, and overcome the challenges that come with closing big deals. Whether you're a startup or an established business, you'll learn valuable tips and tricks to help you take your business to the next level. Join us for this engaging and informative discussion, as Christopher reveals his proven strategies for catching the biggest whales in your industry. Don't miss out on this exciting episode of the Leverage for Growth Agency podcast. Tune in now! OFFER - Free consultation with Christopher at https://catchmoby.com/contact-us Connect with Christopher on: Web: https://www.catchmoby.com LinkedIn: https://www.linkedin.com/in/cwindisch/ Here are the links to view the podcast - Youtube: https://www.youtube.com/watch?v=KpQNyaj5t_0 - Web: https://www.nicheincontrol.com/podcast/al-ep-7-christopher-windisch-how-to-catch-whales-in-the-industry/ - Spotify: https://open.spotify.com/episode/3Gq8SDeLFgMMiuhMtpQ63v?si=pNd_Dd11QsSjoqsMOORVNg - Apple: https://podcasts.apple.com/us/podcast/al-ep-7-christopher-windisch-how-to-catch-whales-in/id1670694709?i=1000605150402

Brian Welch - How to Accelerate Your Business By Slowing Down In today's episode, we have the pleasure of welcoming Brian Welch, a lifelong entrepreneur and digital marketing expert with over two decades of experience in the industry. Brian is the founder of Amity Digital, a full-service digital marketing agency that specializes in helping businesses discover their unique superpowers and leverage them for growth. In this episode, Brian shares his insights on how slowing down and focusing on your strengths can actually accelerate your business growth. OFFER - Brian is offering free website evaluations – evaluations consisting of 20-30 pages that gauge the functionality and appearance of your website, and the effectiveness of your overall online presence. Get yours at https://amitydigital.com/free-evaluation/ Connect with Brian at: Web - https://amitydigital.com Facebook - https://www.facebook.com/amitydigital Instagram - https://www.instagram.com/amitydigital/ TikTok - https://www.tiktok.com/@amitydigital LinkedIn - https://www.linkedin.com/company/amity-digital-pa Here are the links to view the podcast - Youtube: https://www.youtube.com/watch?v=qoTKQ28b48k - Web: https://www.nicheincontrol.com/podcast/al-ep-5-brian-welch-how-to-accelerate-your-business-by-slowing-down/ - Spotify: https://open.spotify.com/episode/6Z4znBnxUo7cWvaWoZEeT7?si=SdJz0shkQqG5dz0ERJRDXw - Apple: https://podcasts.apple.com/us/podcast/al-ep-5-brian-welch-how-to-accelerate-your-business/id1670694709?i=1000604630122

When you have questions on building a vertical in your agency, who better to ask than the vertical building expert, @Corey Quinn ? Corey has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and Chief Marketing Officer for Scorpion, a $150M+ agency serving SMBs. In this episode, Corey gives an overview on how and when an agency should start building a vertical and specialize on a niche market. Sign Up for Corey's Newsletter! https://www.coreyquinn.com/newsletter Connect with Corey Quinn on social media! https://www.linkedin.com/in/coreyquinn/ #howto #advice #management #success #agency #vertical #business If you want to be a guest on our podcast, you can apply here. Here are the links to view the podcast as well - Youtube: Link - Web: Link - Spotify: Link - Apple: Link

In our first Agency Leverage Episode of the Leverage for Growth Podcast, we welcome the one and only: John Hessler! In this episode, John talks about the importance of building alliances with other agency owners, as you embark on the adventure of entrepreneurship. John Hessler is the owner and founder of Fat Penguin Marketing, a full-service agency that partners with small businesses across the nation. With a natural talent for marketing, creative services, and strategic solutions, John has extensive experience in corporate management, professional music, graphic design, web development, IT, and more. Since starting the agency as a side hustle in 2012, John has led an amazing team of creatives and helped small businesses develop marketing strategies that grow their businesses. Fat Penguin Marketing is dedicated to being the virtual marketing department for small businesses, doing what they do best, so each business can do only what they do best. Special Deal for Leverage for Growth Podcast Listeners: Get $100 off your advertising or web development project at Fat Penguin Marketing. Just let John know you listened to this episode! https://fatpenguin.marketing Connect with John and Fat Penguin Marketing on social media! https://www.linkedin.com/in/johnwhess... https://www.facebook.com/fatpenguinma... https://www.linkedin.com/company/fatp If you want to be a guest on our podcast, you can apply here. Here are the links to view the podcast as well - Youtube: Link - Web: Link - Spotify: Link - Apple: Link