Got an interesting email last month:
"Bought your contract processing template. Implemented for a client in 2 hours. They paid $4,700. Can I buy a bulk license?"
This is exactly why I price templates at $47.
THE MATH THAT MAKES SENSE:
My template: $47
Agency setup time: 2 hours
Their client price: $4,700
Client saves: $2,000/month in labor
Everyone wins.
WHAT'S IN A $47 TEMPLATE:
- Complete workflow (tested on 50+ implementations)
- Setup instructions (with screenshots)
- Common edge cases handled
- Error handling built in
- Client documentation included
THE AGENCY ARBITRAGE:
They're not really selling my template. They're selling:
- Discovery and consultation
- Custom configuration
- Integration with client systems
- Training and handoff
- Ongoing support
My template just speeds up delivery.
CURRENT TEMPLATE PERFORMANCE:
- Contract Parser: 847 sold
- Invoice Processor: 1,240 sold
- Document Classifier: 623 sold
- Multi-format Handler: 441 sold
Assuming 50% implement for clients at average $3,000 = $3.9M in client value created.
THE WIN-WIN-WIN:
- I make $47 (profit margin: 100%)
- Agency makes $4,653 (minus 2 hours)
- Client saves $24,000/year
- Everyone's happy
THE LESSON:
Stop hoarding knowledge. Package your repeatable solutions. Price them for volume. Let others do the selling.
Your competition isn't agencies using your templates. It's agencies building from scratch.
What solution have you rebuilt 10+ times that could become a template?