Aug '25 • 🧲 leads-help
Stopped explaining my solution. Started showing their problem disappearing. Close rate went 4x.
How I used to pitch (close rate: 10%): "I build sophisticated document automation using various APIs and AI to streamline your workflow with n8n or Zapier..."
Their eyes would glaze over by word 3
"It's very powerful and can handle multiple document types with high accuracy..."
They're checking their phone
How I pitch now (close rate: 40%):
Before the call, I:
- Find their document type online
- Build their EXACT workflow
- Process a sample document
- Record 90-second video
On the call: "I know you process invoices manually. Watch this." Share screen Drop PDF into folder Show it appear in their spreadsheet format "That's it. Every invoice, every time, automatically."
They lean forward: "Wait, that's our exact invoice format..."
"Yep. Built it this morning. Want to see it work with 10 more?"
The psychological shift:
- Old way: Selling potential
- New way: Showing reality
- Old way: Trust me, it works
- New way: Look, it's already working
Last 10 pitches:
- 4 closed on the call
- 3 closed within a week
- 2 wanted different documents automated
- 1 wasn't ready (fair enough)
Building the demo takes 30 minutes. Explaining takes 30 minutes. One closes deals. Guess which one?
Currently at $18k MRR. Haven't explained technical architecture in months.
What are you explaining that you should be showing?
20
19 comments
Stopped explaining my solution. Started showing their problem disappearing. Close rate went 4x.
skool.com/learn-ai
Learn and become genuinely proficient in AI to get paid for it. From the creators of the AI Automation Agency model.
Leaderboard (30-day)
1
+368
2
+354
3
+325
4
+291
5
+249
Powered by