Sent 20 cold emails today
After weeks of building, the system is finally live. Missed call text-back, lead qualification, logging — all working end to end. So I moved on to outreach.
First I tried local trades Facebook groups to get a feel for the market and that wasn’t good. There is a lot of this that don’t get good feedback from the tradespeople in those groups and most are not getting any responses at all. Seems like they’ve seen it all before and pitched to many times.
Then moved to cold email — 10 plumbers, 10 mechanics across Northamptonshire. Deliberately split across two niches to see which gets more traction and what resonates with each, I plan more services that have missed calls to see what gets best response.
Before I sent anything I spent time in those Facebook groups and what I found was… a lot. Missed call systems, lead automation, AI assistants — all different price ranges, all saying almost identical things. And the comments from tradespeople were pretty telling. They’d seen enough of it.
That stung a bit. But after feeling disheartened by it as first I thought that Ive gained skills building this that I didn’t have months ago so I’m going to try and force my way in somehow :) The automations work. The system does what it’s supposed to do, it still solves a problem and can still be helpful.
So instead of trying to do the same thing, I’m trying to find a gap and force a hole through it.
Different positioning, simpler message personal rather than slick.
And while the emails do their thing, I’m using the time to start learning voice. Which — yes — also seems busy out there also. But that’s a problem for future me.
One step at a time.
If anyone has any advice of landing my first 3 beta clients for free for 3 months, feel free to let me know.
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Daniel Copeland
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Sent 20 cold emails today
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