I took everything "AI" out of the landing page.
No AI
No Automation
No GPT
No complex fluff
Just the outcome.
Before:"AI-powered lead response system"
After:"Respond to leads before they go cold."
And honestly?
The second version felt easier to understand immediately.
It made me wonder how many of us are accidentally selling technology instead of results.
Still testing it.
But I'm starting to think clients care way less about the stack than builders do.