One Time Fee or Monthly Recurring for Website Builds? Need Advice from Active Sellers

I am currently speaking with leads and the service I get asked for the most is website builds. I am trying to figure out the best way to package and price this, and I would love input from those of you who are actively selling.

Right now I am considering two models:

Option 1: One and Done. I charge a one time fee for the build. I walk the client through getting their own domain. They handle renewals and management after that. No ongoing work for me.

Option 2: Recurring (Monthly Only)No upfront fee, only a monthly charge. I purchase and hold the domain, or manage it for them. I handle renewals, hosting, and any small updates. It brings recurring revenue but adds management complexity.

For those of you who have actually sold website builds to small businesses, which model has worked better for you? Did you start with one and switch to the other? Any pricing or retention insights you can share would be very appreciated.

Thank you, just trying to learn from people who have been in the trenches.

2 comments

One Time Fee or Monthly Recurring for Website Builds? Need Advice from Active Sellers