need help with positioning and getting clients

I run an AI company, and the thing is that it's been very hard getting clients lately. I don't know if I'm having a certain positioning issue or problem. Should I niche down further or should should I just try new outreach methods? For context, I run an AI automation company made for only financial firms and companies. And I also run a service that is building automations for the financial teams of non-financial companies. I am not getting much client rn, and it has been a little hard to get more clients. My pipeline has been empty since quite a while. Is it like a positioning issue? Should I change my offer and start with a productized service and upsell later on or should I start some cold-outreach? Thing is that my budget is also tight so I cant do much cold-email or somthing like that. looking forward to hearing from you guys!

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need help with positioning and getting clients