Looking for advice on moving prospects past the audit stage

My current approach is to conduct complementary messaging audits as 'conversation starters'. The goal isn't just to critique websites. It's to help companies fix their messaging clarity first, then build scalable marketing automation systems on top of that foundation.

What's working: Cold outreach with most accepting the audit offer and genuinely appreciating the report.

However, after sending the comprehensive audit... most conversations stall. My goal is to get them on a discovery call to discuss their situation and explore options together, but I'm struggling to bridge that gap.

Most respond with "thanks for the insights", then go quiet. Follow-ups get "not ready," "no budget," or silence.

I'm wondering if I'm giving away too much value upfront. Should the audit be more diagnostic (identify problems) and less prescriptive (hold back solutions for paid engagement)? Or is this just normal funnel math, and I need more volume?

For those who've used similar approaches: How do you bridge the gap between "thanks for the insights" and actually getting them on a discovery call? What's the transition that works?

Open to any suggestions or pattern observations from your experience. Appreciate every insights and I'd love to connect!

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Looking for advice on moving prospects past the audit stage