Feb 4 • 🧲 leads-help
I'm stuck. Need fresh eyes on this.
You know that feeling when someone says, "Yes, send it over!" then completely ghosts after you deliver?
That's where I'm at.
The context: I run Optigent. We help companies fix unclear messaging using StoryBrand, then build automation to scale it.
My LinkedIn approach: Find someone with confusing messaging → offer free website audit → deliver detailed diagnosis → invite to discovery call to explore working together.
What's working: Everything up to the audit. 50%+ acceptance rates, people are genuinely interested, and audits are thorough.
What's NOT: After I send the report... crickets. No "thanks," no questions, no discovery call bookings. Even the ones who seemed excited disappear.
They've got a specific diagnosis of their problem. But there's zero momentum toward actually fixing it.
My question: Is the audit solving the problem for free, so there's no reason to continue? Am I not creating enough urgency? Is this just normal conversion rates, or do I need way more volume?
Has anyone cracked the "value delivered, now what?" gap?
Genuinely stuck here.
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I'm stuck. Need fresh eyes on this.
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