May 18 • 😎 Share Your Builds
I think most agencies accidentally create friction
because they’re trying too hard to “look professional.”
Today I reviewed a bunch of high-ticket proposals again and noticed something weird:
The more “corporate” the proposal felt…the harder it was to immediately understand.
Too many agencies optimise for: looking impressive
instead of: making decisions easy.
A proposal should feel like a guided buying experience.
Not a document dump.
Experimenting with:
- clearer package separation
- visual pricing anchors
- outcome-focused deliverables
- faster payment flow
What’s interesting is: the more we simplify the experience, the more premium it actually feels.
I used to think “premium” meant adding more.
Now I think premium is: clarity + speed + confidence.
Still building. Still testing.
But this rabbit hole is getting really interesting.
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I think most agencies accidentally create friction
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