—artificial scarcity
— solve a specific issue in a unique way.
— resolves the specific issue in a way that is painless and optimally immediately or instant.
—achieves dream outcome (what you promise)
— The prospect/client perceives a good probability of achievement, I.e you are trust worthy and demonstrate knowledge and experience.
— your brand encompasses virtues that align with your target audience and the above points.
Value is NOT
—“free xxxxxx item.” If it was valuable it wouldn’t be free.
— If you don’t have a presence online, no one knows you, and you are unknown to all, what value do you have?
— if what you’re doing has value, why do you need to state it? A lion does not need to convince you it is a lion.
— leave the sales pitch “bonus value of $xxxxx” for the end, not when you’re trying to gather support and reputation
— the more you ask, the less value you have.
— the more you push how much “value” you give with a price tag, the less sincere it appears and more it sounds like a sales pitch.