I have decided my niche in accountancy, I have now sent 20 cold emails, I am yet to have any replies. I know volume matters and I shouldnt stop here. however I’m not sure if I should be short and snappy because mentioning it’s free feels like it will put people off as it show my lack of experience but it’s hard to go in to depth about helping accountancy firms as I’m yet to do so, any advice on what exactly the approach I should be taking