Stopped pitching automation. Started showing CEOs their bleeding money.
THE PROBLEM CALCULATOR:
Built a simple spreadsheet that calculates document waste.
Inputs:
- Staff doing data entry
- Hours per week on documents
- Average hourly rate
- Error rate percentage
- Time to find documents
Output: Annual waste in dollars
REAL PROSPECT MEETING:
"Let's calculate your document costs..."
*CEO inputs their numbers*
Calculator shows: $127,000 annual waste
Their face: 😱
"Want me to fix this?"
"...yes. immediately."
THE RESULTS (30 days):
- 12 calculations done
- 8 became clients
- Average project: $8,500
- Monthly recurring: $14,200
- Close rate: 67%
WHY IT WORKS:
- They input their own numbers
- Can't argue with their data
- Creates urgency
- Positions you as advisor, not vendor
CLOSED DEALS:
- Law firm: $187k waste → $15k project
- Logistics: $93k waste → $8k project
- Healthcare: $241k waste → $22k project
The calculator takes 5 minutes.
The close happens in 10.
What's your fastest close technique? 💰