Apr '25 • 🛠️ dev-help
Before you hire your first setter, read this
Everyone wants a team.
A setter.
A closer.
“Passive” sales.
But here’s the truth:
If you can’t book 30 appointments a month yourself—you’re not ready to scale.
Scaling starts with you mastering the system first.
Here’s How You Build It Out the Right Way:
𝙎𝙩𝙚𝙥 𝟭: 𝗠𝗮𝘀𝘁𝗲𝗿 𝗜𝘁 𝗦𝗼𝗹𝗼
No team.
No delegation.
Just you.
- Send DMs.
- Follow up.
- Test voice notes, video pitches, connection requests.
Track everything.
Dial in the exact process that gets you booked.
Target: 30 appointments in 30 days.
Once you’ve done that—now you’re ready.
𝙎𝙩𝙚𝙥 𝟮: 𝗛𝗶𝗿𝗲 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝗦𝗲𝘁𝘁𝗲𝗿
Train them on your system.
No guesswork.
Just repeat what already works.
Your first hire should be hitting 25–30 appointments/month.
If they can’t—it’s not a hiring problem, it’s a system problem.
𝙎𝙩𝙚𝙥 𝟯: 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗧𝗲𝗮𝗺
Add two more setters.
Now you’re managing numbers, tracking daily activity, and optimizing performance.
With 3 setters and your own outreach—you’re hitting 100+ appointments/month.
At this stage, client acquisition becomes a machine.
𝙎𝙩𝙚𝙥 𝟰: 𝗦𝘁𝗲𝗽 𝗢𝘂𝘁
Your best setter becomes your setter lead.
They manage the team, run daily check-ins, and hold the numbers.
You focus on the bigger picture—offers, systems, delivery, growth.
That’s real scale.
𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀
- Don’t hire until you’ve proven the system works.
- Track every input—messages, replies, follow-ups, booked calls.
- Hire for consistency, not just charisma.
- Promote from within—your best setter is your best team lead.
This process isn’t built in a weekend.
But give it 6–12 months of focused execution…
And you’ll have a machine booking 100+ appointments/month—without you in the DMs.
Are you building a team or still dialing it in solo?
Let’s chat below.
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Before you hire your first setter, read this
skool.com/learn-ai
Learn and become genuinely proficient in AI to get paid for it. From the creators of the AI Automation Agency model.
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