Everyone says direct mail is dying...
In this episode with returning guest Jessey Kwong from Pebble shares insights gathered from millions of direct mail pieces and some of the findings might surprise you.
Here's what you'll learn:
- The mail format that generated 3x more responses
- Why your second mailing can outperform your first
- The simple personalization tactic that led to a nearly 30% increase in deals
- Why measuring response rates alone can lead you in the wrong direction
- What separates investors who build lasting businesses from those who quit too soon
- How top operators are adapting as mailing costs rise and competition increases
If you're planning your next mail campaign, this is one conversation you won't want to miss.
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Everyone says direct mail is dying...
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