I met a homeowner last week who told me her previous lawn guy only charged $20 per lawn. When I asked why she wasn’t using him anymore, her answer said it all:
“His mower broke down and he couldn’t afford to fix it.”
And THAT’S exactly why pricing matters! 💸
If you’re not charging enough to:
- Maintain your equipment
- Cover your travel time
- Pay yourself a fair wage
- Build a cushion for emergencies
...then you’re literally mowing your way to bankruptcy.
As lawn pros, we should be aiming for AT LEAST $400/day to build a sustainable business.
Don’t be afraid to raise your prices. The clients worth keeping will understand. The rest? They’ll find that $20 lawn guy... until his mower breaks down too.
Remember: You’re running a business, not a charity!
👇 Drop a comment if you’ve struggled with pricing or have questions about setting rates that actually WORK for your business!