Black Friday Deals (Stories)
Here are non-salesy, human, calm, connection-driven ways to talk about the Black Friday deals in your Stories, without ever feeling pushy or “promo.” These angles make it feel like you’re serving, not selling.
⭐️ 1. The “I’m Your Filter” Approach (Most Natural)
Story 1: “Okay… just opened the Black Friday deals. They’re GOOD — and also a lot. So instead of throwing everything at you, I’m breaking it down so you only see what actually matters for your skin.”
Story 2: “If you want simplified, curated picks instead of chaos, tell me your skin goals and I’ll send you what makes sense.”
Story 3 (optional poll): “Break it down by… • hydration • aging well • acne/texture • gifting • all of the above”
Why it works: You’re positioning yourself as their guide, not a salesperson.
⭐️ 2. The “Here’s What I’m Getting”
Personal Angle Story: “Whenever there’s a big sale, I like to treat it like a restock moment. Here’s what I am personally grabbing — zero pressure, just sharing my favorites.”
Show:
✔ 1–5 products max
✔ In your hand or on counter
✔ Quick note under each: “daily staple,” “gift for ___,” “running low,” etc.
Why it works: You’re just sharing your real routine — not pushing them.
⭐️ 3. The “If You Want Help, I’m Here”
Angle Story: “If sales overwhelm you, SAME. If you want help choosing a routine or gift, DM me your skin goals and I’ll build a simple 2–3 product plan.”
Why it works: It makes you a safe landing spot for people who feel lost.
⭐️ 4. The Soft Tease + Curiosity Builder Story:
“I can’t show everything yet, but just know… if your goal is hydration, brightening, or clearing your skin, you’re going to be VERY happy this week 👀”
Follow with a simple countdown sticker.
Why it works: You’re building anticipation without giving details.
⭐️ 5. The “Community First” Story Story:
*Create a VIP Telegram or Instagram Chat*
“I want my people to get deals first, so I opened a little Telegram Glow Chat. I’ll be sharing the breakdown, simple picks, and doing a few fun giveaways in there.”
Sticker: “Join the Glow Chat” button
Why it works: You’re inviting them into something — not selling something.
⭐️ 6. The “Normalize the Sale” Approach Story:
“I know the internet gets loud during Black Friday so I’m keeping this simple: If you love [INSERT COMPANY] or you’ve been thinking about it, this is the best pricing all year. If not? Scroll on. Zero pressure.”
Why it works: You’re letting people relax — which ironically increases trust and conversions.
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Kathryn Martin
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Black Friday Deals (Stories)
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