The channel you just quit was probably working | Vote Below

Here's what normal looks like from operators running these consistently.

Direct mail:

1 deal per 5,000-7,000 pieces. At $0.50-$0.75 per piece, that's $2,500-$5,250 in mail cost per deal.

Cold calling:

1 deal every 30 to 45 days per dedicated calling operation. 150-300 dials per day on 10,000+ records a month. Some months you close two, some months zero. That variance is normal.

Texting:

1 deal per 25,000-30,000 texts. Fast wins, but the unit economics get heavy at scale and compliance keeps tightening.

MLS offers:

100 quality offers equals 1 accepted deal. Cost per deal is basically your time. Quality is key here, informed offers on properties that fit your buy box, not lowball spam.

If you're 15 days into cold calling with no contract and you panic-switch to texting, you just reset the clock on a channel that was working exactly as expected.

These numbers only tell you when to worry, they don't tell you what to fix.

That's where I need your input.

Vote below:

Where does your marketing actually break down right now?

Not enough leads coming in

Leads come in but they don't convert

I don't know which channel to start with

I can't tell if my numbers are good or bad

It works, but it breaks every time I scale it

Something else: Drop it below in the comments.

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