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Oct 19 • General discussion
How Feastables Got it Wrong -- Answered by Mirtha
MrBeast’s Feastables — Key Mistakes:
- Personality-driven brand
- Weak product differentiation ,Just said "clean ingredients" like the rest.
- Rapid retail rollout, scaled too quickly
- Gamification over substance, hype over product quality.
- Unclear emotional storytelling, lacked a deeper brand “why.”
- Influencer-centric marketing
- Commodity ingredients, standard taste and sourcing, not memorable or unique.
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VS : Kungfu — Strategic Strengths
- Product-first approach, the chocolate is the hero: artisan, ethically sourced, hand-crafted excellence.
- Functional differentiation, adaptogenic formulation enhances focus and neuroplasticity; far beyond standard chocolate.
- Intentional growth strategy, boutique-style small batches with expansion led by organic demand.
- Substance before hype, no gimmicks
- Community-led ecosystem, potentially built on co-creation, shared values, and authentic relationships.
- Extraordinary ingredients – ethically sourced cacao and hand-picked botanicals, elevating both taste and experience.
Night & day : )
poured her heart and soul and spent 20k dollars on her journey learning how to make sweets.
And she will guide us make chocolate that has heart and soul too.
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How Feastables Got it Wrong -- Answered by Mirtha
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