If You Can’t Say It You Can’t Sell It!
💬 The Perfect Core Offer Elevator Speech
Most people can’t sell what they do because they can’t say what they do.
If you can’t explain it in one sentence, you don’t have an offer — you have confusion.
Most people never ask for a raise, because they don’t know how to.
Most people don’t ask for a discount, because they don’t know how to.
Most people can’t sell it because they don’t know how to
Your core offer elevator speech forces you to get clear. It answers some things instantly:
“I help who get what result in what time frame without the biggest pain.”
Example:
“I help creators make their first $1,000 online in 30 days using the skills they already have — no audience, no ads.”
That’s clarity.
And clarity sells.
You can’t present your offer logically until you understand it emotionally.
People buy certainty.
If you sound unsure, they assume your offer won’t work.
Some people seem arrogant because they aren’t afraid to ask for more.
Some people are criticized because they want more than less of what they have.
Some people don’t do anything at all because they don’t know that they can do anything anytime.
I have everything I need because I asked for everything that I want. I don’t stop, and I don’t quit, and I don’t relent, until I get what I want.
If you want people to offer you their money and then you have to teach people how to give you their money.
So, before you build funnels, ads, or content — get this right.
The person who can explain what they do in 10 seconds wins.
Mark
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Mark Zupo
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If You Can’t Say It You Can’t Sell It!
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