Hey guys, I'm trying to create a landing page funnel for a client and have questions around best practices for page tracking.
This funnel will have multiple pages ie. lead form, informational page, booking calendar etc.
I am familiar with how to setup pixel code to track page view but that is essentially as far as my knowledge goes with tracking. I have found it difficult to work out where to locate this data within ads manager also.
How can I; (1) monitor what pages people are hitting and where they are dropping off, (2) find this information in ads manager and ensure it is being used by fb to accurately optimise for conversion? Thanks