Just got back from an amazing week in the field with one of my reps, and I'm fired up about what we accomplished.
The setup: We visited existing prospects that my rep had been nurturing, using these face-to-face meetings to help push deals across the finish line.
The results:
- Every contact was genuinely grateful we made the trip – most hadn't had an in-person vendor visit since 2020
- Trust building happened 10x faster than our previous virtual interactions
- Conversations went WAY deeper – they shared real challenges and strategic goals they'd never mentioned on calls
- Multiple prospects gave us clear next steps to move forward and we closed a deal
The bottom line: Digital is efficient, but in-person is effective. There's something about sharing the same physical space that breaks down barriers and creates authentic connection.
Question for the community: How are you balancing virtual efficiency with in-person relationship building in your sales process? What's working best for you right now?
Share your experience in the comments – let's learn from each other!