📹 TikTok Shoppable Video Checklist (Read Before Posting!)

Creators - to help you maximize GMV, approval rates, and product pickup, follow this official high-quality video checklist based on TikTok’s internal criteria + JoinBrands' best practices.

✅ 1. Mandatory Requirements

No violation of any TikTok TNS/Feed policies
No violation of GNE 0/1/2 policies
No prohibited claims (medical, guaranteed results, etc.)

🎧 2. Basic Quality Requirements (Must DO)

Sound:

Clear, smooth, no background noise
Easy-to-understand speaking

Picture:

Stable video
Clean background
Good lighting
No stickers covering the product

Audio/Visual Match:

What you say matches what’s on the screen

🎯 3. Information Value (Pick ANY 3+ for higher ranking)

Show the product from multiple angles
Share your real experience/evaluation
Explain purchase/promo plan
Show craftsmanship or manufacturing
Share brand story or background
Demonstrate the product live
Provide a step-by-step tutorial
Show realistic usage scenarios

💰 4. TikTok Shop Shoppable Must-Haves

Product shown in the first 1–2 seconds
Strong hook (“Watch this…”, “I tried this so you don’t have to…”)
Clear CTA: “Check the Shop link” / “Tap to learn more”
Use the shoppable sticker correctly
Keep videos 15–30 seconds
No messy background
Keep pacing fast, high retention
No medical, weight-loss, or unrealistic claims

🎬 5. Recommended Video Styles (Pick 1–2)

Unboxing
First reaction / First impression
Before - After
Problem → Solution
Tutorial / How-To
POV
Review
Aesthetic / ASMR
Comparison
Day-in-the-life

If you follow this checklist, your shoppable videos will:🔥 Rank higher🔥 Get more GMV🔥 Receive more brand approvals🔥 Get more samples🔥 Build long-term creator trust on the platform

Let’s win together. 💙🔥

I am also attaching official TikTok playbooks for top verticals

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