24d • ‼️ | BUSINESS HELP
Communicate your offer better.
After analysing a lot of marketing materials, I noticed one thing the best ones have in common.
*They decrease the pain of action*
Taking action always has pain, such as,
Paying money.
Changing habits.
Doing the work.
And your audience feels that pain before they ever buy.
So your marketing can’t just focus on benefits, it must ease their pain and fear of taking action.
Show them how easy, safe, and guided the process will be with your product/ services.
Communicate how you’ll remove confusion, risk, or overwhelm.
Show them how you’ll help them win faster and with less effort in your marketing.
When you communicate the pain of taking action feels smaller than the pain of staying the same, they'll make their move.
That’s when conversion happens.
I hope this was helpful.
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Communicate your offer better.
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