W'S IN THE CHAT PLS🔥 This is How I Helped an Artist Go From 0 to 1.5M Streams On Just His Second Song
Let me break this down real quick. I helped this artist go from literally zero monthly listeners to over 1.5 million streams on the second song he ever released. I’m gonna walk you through exactly how we did it — and I want you to save this video if you can’t watch it now, because this is real game. Free.
When I met Alex, he had done nothing yet. I helped him put out his first single, but the journey really started from scratch with this next one. No buzz, no fanbase, nothing. And within a few months, we built something crazy.
1. Good Music First. Always.
First thing I’ll say — and I’ll die on this hill — if the music isn’t good, nothing else matters. No strategy, no budget, no marketing trick can save a bad song. The music has to be at least palatable, if not great. I don’t even work with music I think is mid. I value my time and taste too much.
2. Budget Myth: You Don’t Need Loads of Money
Too many artists think you need a massive budget to make things move. False. If anything, I start campaigns small to test what works — split testing, A/B testing — to find the best-performing content and audience. You’d be surprised what we can do with just $5 a day when the content hits.
3. Build Content Around Strengths
Alex lived in LA, had a good voice, played guitar, made heartfelt acoustic music. I told him: go outside, set up a tripod, film yourself lip-syncing and playing guitar. That’s it. He did it. I took the footage, put it in CapCut, sped up the song slightly, added zooms and lyrics. Done.
We tested ads using that simple content, and his first real single, Simple Highs, ended up getting around 50K streams. Not crazy viral, but amazing for someone starting from zero.
4. Test, Learn, Repeat
Then he brought me his second track, Beautiful Lies. I said: “We’re doing the exact same thing.” Same style video, same process — but this time, with a small listener base already built, the results were even crazier. That’s when we really started to fly.
We kept targeting Justin Bieber fans — why? Because we tested loads of audiences (Coldplay, Post Malone, etc.) and Bieber’s fanbase responded best. Once we saw that data, we doubled down.
5. Sped-Up Songs Just Work
I always test normal vs. sped-up versions. 9 times out of 10, sped-up songs perform better. Why? Shorter videos = more watch time. Faster pace = more energy. Plus, it just feels better for certain tracks. The platforms clearly favour it, too.
6. Leverage Social Proof
As Alex's monthly listeners grew — even just to 10K — it got easier to convert new fans. Why? Psychology. If someone clicks on your profile and sees you’ve got listeners, they’re more likely to take you seriously. That social proof makes a huge difference early on.
7. If I Could Do It Again…
The only thing I’d do differently? I would’ve retargeted everyone who saw the ad for Simple Highs and hit them with Beautiful Lies. Because once someone’s a fan, they’re way more likely to engage again.
That’s literally how we built his campaign from nothing to 1.5 million+ streams — with $5-a-day ad tests, simple content, and strategy that works.
If you want to learn how to do this yourself, the link to join our premium community is in the bio. I teach everything step-by-step inside.