Oct 23 • Start here
VALUES + STANDARDS
The Iron Will Promise
“Iron Will” isn’t a slogan, it’s a standard.
This means a lot to me because my Papa had this on his license plate. He was a farmer and worked 100 hour weeks, showing up consistently for his family and his passion.
It’s what defines this community and every runner inside it.
Our Core Values:
- Discipline over motivation. Don’t wait for the right moment , you create it.
- Consistency over perfection. Progress beats perfect every time.
- Effort over excuses. Every rep, every mile, every day , effort is non-negotiable.
- Grit over comfort.When it gets hard, you lean in. That’s where growth happens.
Our Promise:
If you commit to showing up, we’ll commit to guiding you every step, every mile, every race.
You’ll not only become a better runner, but someone who carries discipline into every area of life.
Welcome to the standard.
Welcome to Iron Will Run Coaching.
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VALUES + STANDARDS
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