Comment below. It is not about a domain or client, it is about your approach. This community is focussed on Semantic SEO, Real Topical Authority (as Koray teaches) – and on Systemic SEO as well. Reads: What do your / your client's prospects experience, what do they suffer from, and how do they imagine a solution before they know that you, your website, and your offer exists?
These thoughts go beyond the common edges of on-page SEO.