Sit in Your Eldership ...
The terminology may be foreign to you but let me explain ...
When a customer (new or past) reaches out to me, it is because:
a) they have a problem.
b) they believe I have the skills, experience, etc. to help them solve that problem.
c) they want my help.
They do NOT want to buy a product or training seminar or hire me as a keynote.
THEY WANT THE SOLUTION TO THEIR PROBLEM.
So focus on that ...
"Oh, yeah, that IS frustrating. I have worked with many that have that exact same issue and I have several ways I can help and which one depends on what you would like the solution to look like. If you think your team needs inspiration so they can fix this, that's a keynote. If your team doesn't know HOW to fix this, that's a lunch and learn session, a training seminar or workshop. (And considering how in-depth this issues is, I would recommend ... ). And if you would like a resource that your team can reference whenever this arises again (because it will), that's a video course that you purchase once and own."
So how can I best support your team?
That's how you book keynotes and sell products - by being the guide, the mentor, the ELDER they need. The vehicle is the product or service you sell but what you sell is the SOLUTION.
Because you are who they need.
Enjoy your day!
Love ya!
Sandi
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Sandi Boucher
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Sit in Your Eldership ...
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