30d โข Daily Digital Fashion News ๐จ
๐๏ธ Industry News: This one made me think...
So this caught my eye this week and I had to share it with you all.
Kristian Sons - former technical lead for digital creation at Adidas - just left the company after 9 years to launch a startup called Pixascale.
The platform is an AI-first digital asset management system designed specifically for fashion. It centralises 3D files, images, videos, base styles, and documents so that everyone involved in the process - designers, seamstresses, and manufacturers - can actually access them.
Now here's the part that stopped me in my tracks.
๐๐ถ๐ ๐ฟ๐ฒ๐ฎ๐๐ผ๐ป ๐ณ๐ผ๐ฟ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ถ๐?
Many apparel companies - including big ones - are still storing their 3D files on employees' local drives or Microsoft SharePoint.
Let that sink in for a second. ๐คฏ
We're talking about an industry that's investing in cutting-edge 3D design software, AI workflows, and digital samplingโฆ and then saving the files on someone's laptop.
"Getting this information into a platform that everyone can easily access and can track what others did really builds a foundation for collaboration," GroupApp Sons says.
And he's absolutely right.
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐๐ต๐ถ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ ๐ณ๐ผ๐ฟ ๐๐ผ๐? ๐ฏ
Whether you're building a digital brand, freelancing, or learning digital design right now - this is a lesson worth taking early:
The tool is only half the story. How you manage, store, and share your digital work is what makes it actually useful.
A stunning CLO garment sitting on your desktop that nobody else can access isn't a digital workflow. It's just a very pretty file.
The brands that are genuinely making digital design work aren't just investing in software. They're investing in the systems around the software. That's what turns creative output into a commercial operation.
And this is exactly the gap Pixascale is trying to solve - helping fashion and consumer goods brands automate content creation, centralise 3D asset management, and scale digital product workflows to bring products to market faster without compromising quality.
Discussion question for the group: ๐๐พ
If you're currently working on digital design projects - where are you storing your files? And if you're building towards your own brand, have you thought about how you'd manage your digital assets as your collection grows?
Would love to hear how you're all thinking about this! ๐ฌ
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๐๏ธ Industry News: This one made me think...
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