ANTA Group - one of China's biggest sportswear brands - just did something no one's done before.
They've officially integrated their self-developed "Linglong" AI design model into the Global Sportswear Design Award competition website. This marks the first time an AI large model has been systematically incorporated into a global design competition system.
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐๐ต๐ถ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ? ๐ค
Up until now, AI in fashion design competitions has been... kind of an afterthought. Maybe judges would mention it, or participants could use it on the side. But this is different.
The competition, jointly run by Tsinghua University and ANTA Group - is using AI not just as a tool, but as part of the actual competition infrastructure. Students and designers submitting work can use ANTA's AI model directly through the platform.
๐ช๐ต๐ฎ๐'๐ ๐ถ๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐ถ๐ป๐ด ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ถ๐:
It's not just "here's an AI tool, have fun." The competition is focused on themes like "Technological Innovation," "Sustainability," "Sports Fashion," and "Artificial Intelligence," and has partnered with 26 domestic and international institutions including Imperial College London, London College of Fashion, and Central Academy of Fine Arts.
This feels like a glimpse into how fashion education might actually integrate AI, not as a separate "AI module" but as a core part of the design process from day one.
๐ง๐ต๐ฒ ๐ฏ๐ถ๐ด๐ด๐ฒ๐ฟ ๐ฝ๐ถ๐ฐ๐๐๐ฟ๐ฒ:
We're seeing a shift from "should we use AI in design?" to "how do we teach people to use it as a standard part of their toolkit?"
Major brands like ANTA aren't just experimenting with AI internally anymore. They're opening it up, making it accessible to students and emerging designers, and building it into how the next generation learns to design.
๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ด๐ฟ๐ผ๐๐ฝ: ๐๐พ
If you were entering a design competition today, would you use an integrated AI tool if it was offered? Or would you want to prove you could do it "without AI"?
Curious what everyone thinks! Drop your thoughts below ๐ฌ