Quick reminder, this Wednesday, 3rd December at 2pm Sydney time, I am running the masterclass on the 10-Day Nurture Sequence and how to turn it into a 90-day trust-building system. Most clinics think their issue is marketing. It’s not. It’s what happens after the lead comes in. This session breaks down that gap and shows you how to close it. 🧭 The Gap Most Chiros Don’t See Here’s the honest truth: Most clinics lose their leads before the first conversation ever happens. Not because the leads were “cold” …Not because Facebook “sent low-quality people” …But because the clinic never created enough safety, clarity, or connection for the lead to take the first step. Cold leads don’t book because you reminded them. They book when they trust you can help. And right now, most nurture sequences don’t build that trust, they push too soon. This is the gap we’re closing on Wednesday. 🧱 What We’ll Work Through in the Masterclass Your CRM comes with the basic 10-day sequence: - 6 SMS - 1 email But the templates alone aren’t the problem. The real issue is the psychology driving each message. On the session, we’ll break down: 1. The emotional arc every cold lead goes through (Pain → Possibility → Clarity → Safety → Action) 2. How to customise your messaging so it feels human, not automated 3. How to add two more emails and stretch your sequence to 90 days 4. Why most clinics get Day 1 wrong. And how to win the first message so everything afterwards works. 5. How to re-educate leads who’ve “tried everything before” 6. Why trust, not offers, drives bookings And how to build that trust one message at a time. If you want more consistent bookings, more confident leads, and fewer “ghosts,” this is a must-attend session 💪 You can find the link in the calendar.

Hey Guys, this is a message from @Aaron Hills and the media buying team "Reminder - Black Friday Cyber Monday is here. Deals are being announced already one week out (28 Nov-1 December) CPMs are tripling at this time. Work on averages, not exacts. Move your focus from Cost Per Lead to Cost Per New Patient. Focus on SMS, Email, and calls. work your lists. Actions that you can control. Expect December to ease, then Jan will be where the cheapest lead arbitrage is. Spend moderately now, push through Jan."

This month MVP is a special one for me as I have worked with Dr. Brandon in clinic before and he is a personal friend of mine. Four months ago he was stuck in an associate position he didn't want to be in and he had no idea what his options where. After a few conversations (and a few rounds of golf ⛳️), we laid out his options, worked out how he wanted to practice and found a location he could see himself for the next 5-10 years. Now he is opening his own practice in November. He has a single room practice with gym access in Campsie, a content plan and he has just created his first set of ads. All on his own (okay, with some help). The most common blocker for chiro's learning how to market, is their own overthinking. But don't forget that any action is better than no action at all. He is another example of a chiro who decided they wanted to take control of their own future and learn all aspects of the business. Check out his first ad here, which you can literally make yourself (this took him about an hour to do). Good stuff my guy, keen to see what the future holds 🙌🏻

I know we have all had enough of the adjusting montages, Y strap pulls and now the A.I. chiros throwing patients through walls. But getting adjusting footage is how you showcase your skills. If you do it right, you can sprinkle it amongst your organic posts and ads to show people and inside look at how you operate. The key here though is knowing what to film and how to film it (❌🍑 - you'll get that if you look at the sheet). To help, we have created an adjusting footage guide for you to reference. Here it is (you will need a notion account): Adjustment footage guide This is one of four guides we created for our premium members this month and a 10 minute read has improved their ad submissions exponentially 🙌🏻 Happy filming!

I know it is scheduled to drop in 2 hours but heck I just get excited on Drop days! I previewed it on my Instagram yesterday but here is the full Ad for October that you can go and create. There is a full script guide and shot list available for you. You can find it by following this: Go to the Classroom tab > The Free ad Drop > October Drop If you watch this video and think you couldn't possibly do that, I am telling you that you can. Within 4 weeks all of our clients go from feeling under skilled and embarrassed to be on camera, to asking us when the next set of ads is coming so they can have the team ready. Once you start producing videos that you are proud of you actually start to enjoy the process 😂. If you think, heck I could use some help with this maybe I should work with these legends, our doors close at the end of today until next month. Shoot me a message in the DM up you want to talk more, otherwise I am excited to see some of you produce this ad for your practice👌🏻