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1d • Tips & Strategies
Movie Theater.
The Movie Theater Lobby.
Mr. Promo isn’t watching a movie.
He’s studying the popcorn stand.
The menu shows three sizes.
Small Medium Large
The medium is almost the same price as the large.
People automatically upgrade.
Mr. Promo laughs quietly.
“Ah… the decoy effect.”
Lesson: Sometimes the middle option exists only to make the big option look better.
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Movie Theater.
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